Pelee Island Cabernet Merlot 2008 (Stepped up to the Plate) Review
Sun 12, Jul. 09
2 Reviews
0 Reviews
Winemaker’s Notes:
Pelee Girls Stepped up to the Plate series.
10% of the sales proceeds from this wine will be donated to the Ontario Association of Food Banks to help your neighbours facing hunger.
Every month, over 320,000 Ontarians are served by food banks, and forty percent are children. Buy local, Share local is a campaign in support of our neighbours, our local producers, our environment and our economy.
Alcohol: 13%
VQA Ontario
Price: 750 ML $14.75
Rate and review Pelee Island Cabernet Merlot 2008 (Pelee Girls Stepped up to the Plate)
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When I first saw the label on this bottle of wine I immediately thought of Colio’s “Girl’s Night Out”. Yes there are a lot of similarities, both are being marketed towards female wine drinkers, both picked a merlot as their red, and a chardonnay as their white. Both could have made this a “Cellared In Canada” wine using foreign grapes but they didn’t and chose to be VQA designated. Also both offer a percentage of the proceeds to a charity.
Colio Estate Winery has had great success with the “Girl’s Night Out” wines you just had to know that others would follow suit.
Call it copying another winery’s success; it is all about marketing of a product to a target group that is buying wine. It’s working and is bringing in a nice cash flow. Making good wine is one thing, making a profit is another. Pelee Island Winery and Colio Estate Winery understand that this is a business and good marketing of a product will help the cash flow.
Enough about marketing, let’s review this wine.
Nose is very fruity. Notes of plums and black currents. Taste echoes the nose. This is a nice smooth light bodied wine. Soft tannins, they are there but not overpowering. Very easy to sip on and enjoy. Actually, it was delicious. Wanda really enjoyed this wine. When she says it is good, it is!
This wine is going to be popular with female wine drinkers. Priced just under $15 it is very affordable. Right now this wine is only available at the winery but I imagine it will make its way into the LCBO soon.
I received this wine as a Christmas gift therefore I can’t comment on price so I will just give you my overall impression. It was ok but certainly not a wine that I would buy. Taste was just ok.